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Jon Rooney

AMA: Unity Vice President Product Marketing, Jon Rooney on Product Marketing Interviews

April 2 @ 10:00AM PT
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We will email you Jon's answers to these questions after the event in case you can't make it.
What product marketing interview questions and resources do you recommend to prepare for from both hiring managers and cross-functional partners?
What is the most common mistake you see from product marketers during their job interview?
As a hiring manager, what do the best product marketing candidates have in common?
If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
I'm landing 1st interviews but not 2nd. How do I stand out to employers in remote interviews?
What are the key questions you like to ask and why? How would the proper answers to your questions look like?
Do you ask candidates to do case studies / homework as part of the application process? What are you looking for and what tips would you share with candidates?
What are some behavioral questions you would ask candidates in a PMM interview for a Director level role?
Are there any attributes or skillsets you look for in candidates when hiring for your team? Are there any that you would consider red flags?
What advice would you give to entry-level product marketers?
Would you consider candidates looking to transition to product marketing? From sales for ex? How would you evaluate them? How can they differentiate themselves?