AMA: Unity Vice President Product Marketing, Jon Rooney on Product Marketing Interviews
April 2 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If someone has at least some work experience, the most important questions I ask are along the lines of "tell me about your previous/current company - what do they do? Wh...
3733 Views
3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
I hadn't asked candidates to do case studies or homework as part of the application process until recently, and it's only for final round interviews when we get down to t...
950 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
For a Director-level role, I'd ask a candidate questions probing their ability to lead through influence, handle interpersonal conflict, problem solve the random issues t...
823 Views
3 requests
If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're pivoting from another function into product marketing, map out tasks or responsibilities that you've done in your current and recent roles directly to a PMM's c...
2551 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The most common mistake I've seen from product marketers during job interviews is mistaking information for messaging. Especially for more senior roles, your main job as ...
3461 Views
3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're landing 1st round interviews, that means your LinkedIn profile/resume looks good and covers the experience/skills/work experience needed for your targeted roles...
4027 Views
4 requests