Sharebird
Sign Up / Sign In
Back to Ask Me Anything Sessions
Madison Leonard 🕶

Madison Leonard 🕶

Product Marketing & Growth Advisor

AMA: Vanta Head of PLG Product Marketing, Madison Leonard
on Self Serve Product Marketing

December 7 @ 9:00AM PST
View AMA Answers
Vanta Head of PLG Product Marketing, Madison Leonard on Self Serve Product Marketing
Top Questions
How do you approach building a land and expand strategy?
Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?
1 request
As a PMM charged with balancing both self-serve and enterprise customers of the same product, what are the nuances between the two?
3 requests
How does self-serve product impact product marketing function?
3 requests
What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?
1 request
What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
4 requests
How to make sure the voice of our consumer is heard when product marketing may not be involved during the product roadmap development process.
3 requests
How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?
3 requests
What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
2 requests
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
2 requests
How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?
2 requests
What's the most effective way you've found to introduce/launch new features within the product UI?
3 requests
How do you communicate product marketing updates and activities to the rest of the company?
1 request
How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
3 requests
How do you vet candidates on their abilities to execute a PLG strategy? What do you look for in their past experiences? What are your favorite interview questions? Do you do any assignments?
3 requests
What’s the most important lesson you’ve learnt from a Product Marketing failure that acts as your guiding principle?
3 requests
For webinar marketing, how are the responsibilities split between product marketing and content?
1 request
How do you define self-serve product marketing? How is it different from "regular" product marketing?
2 requests
What are some important differences to consider when moving from marketing to ENT to SMB for the same product? How should it change your marketing mix and messaging?
1 request
How did you leverage your community of passionate users and consulting partners?
1 request
Upcoming AMA's
Calendly Head of Product Marketing, Jeff Hardison on Enterprise vs PLG Product Marketing
November 15 @ 10:00PM PST
Brex Product Marketing Lead - Travel and Expense Management, Jesse Lopez on SMB Product Marketing
October 17 @ 10:00AM PST
Show All