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Madison Leonard 🕶
Product Marketing & Growth Advisor
AMA: Vanta Head of PLG Product Marketing, Madison Leonard on Self Serve Product Marketing
December 7 @ 9:00AM PST
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Vanta Head of PLG Product Marketing, Madison Leonard on Self Serve Product Marketing
How do you approach building a land and expand strategy?
Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?
What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
Calendly Head of Product Marketing, Jeff Hardison on Enterprise vs PLG Product Marketing
November 15 @ 10:00PM PST