AMA: Vanta VP of Product and Corporate Marketing, Sarah Scharf on Competitive Positioning
May 14 @ 9:00AM PT
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Vanta VP of Product and Corporate Marketing • 1y
A common mistake I see is immediately going from "positioning" to "features." What your product does is far less important than what it helps your customers do, and chanc...
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Vanta VP of Product and Corporate Marketing • 1y
Waves / MQs etc are a long pull, and if you are early on in your AR journey they should be far from your mind. Approach initial inquiries and conversations with analysts ...
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How does one create a "positioning document?"
Our organization is focusing on a new customer segment and channel. My CMO has asked me to create a "positioning document" that we can share with senior leadership that articulates how we're going to market to this segment. Does anyone have a template or (and NDA-compliant) example document I could use as a model? Just trying to understand what type of information to include and how best to organize it. Thanks!
Vanta VP of Product and Corporate Marketing • 1y
Congratulations on getting tapped to write a positioning doc!Before diving in, I'd do your research:-Do you already have company-wide or product-wide positioning? If so, ...
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Vanta VP of Product and Corporate Marketing • 1y
Short answer: however works!Longer answer: Work with your Sales Enablement team (if you have one) and Sales leadership to come up with a plan. There are a few nuances tha...
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