AMA: Vanta VP of Product and Corporate Marketing, Sarah Scharf on Messaging
October 25 @ 9:00AM PT
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Vanta VP of Product and Corporate Marketing • 2y
Maybe a cop out answer but - I think it has to be both! Prior to Vanta, I worked at Google where the adage for good marketing was: "Know the user, know the magic, connect...
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Vanta VP of Product and Corporate Marketing • 2y
Going from single to multi product is a great challenge to have! Rather than ask how you can align people internally, I'd challenge you to take the outside in view first:...
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Vanta VP of Product and Corporate Marketing • 2y
Positioning is the framing of the house - it defines the structure and heavily influences the overall style (for instance, low and long like a midcentury modern or up and...
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Vanta VP of Product and Corporate Marketing • 2y
Even in the age of endless message testing and optimization, nothing beats talking to customers. Get on customer and sales calls and use your own messaging - do their eye...
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Vanta VP of Product and Corporate Marketing • 2y
Naming and pricing are always the two most controversial decisions! Everyone comes to naming with their own strong preferences, and it can sometimes be an emotionally cha...
1948 Views
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Vanta VP of Product and Corporate Marketing • 2y
This is a really good question and a real pain point.My recommendation is to form a Customer Advisory Board (exec level) and a Product Advisory Board (power users) who yo...
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