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AMA: VGS Senior Director Product Marketing, Khyati Srivastava on Influencing the Product Roadmap

December 10 @ 10:00AM PT

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👋 Raina Srivastava

💼 VGS, Sr Director Marketing - lead the Product, Content, and Partner Marketing functions. Industry focus: Technology, FinTech, Financial Services, eCommerce

👀 What topics are top of mind right now: Whether at Enterprises or Startups, I have built from the ground up many times - my current fascination is how I can jump-start this with AI, and I am writing and speaking and learning as much as possible!

🤝 Topics that you can help others with: Across the Product Marketer's journey - since I have been the first hire and built a team multiple times, I can help across customer research and insights, messaging and positioning, inbound and outbound GTM with sales enablement, CABs/NPS for ongoing lifecycle and customer marketing.

🍦 Favorite ice cream flavor: The darkest chocolate I can find :-)

What is the best approach to influencing product roadmap in an enterprise organisation?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

Enterprise organizations tend to be more distributed than startups, with much larger teams and more defined areas of responsibilities. It's critical to both understand sc...

667 Views

2 requests

What cadence would you suggest speaking with the Product team about roadmap?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

As a Product Marketer, Product and Sales are my key partners. I ensure we continually strengthen our partnership with: Weekly check-ins Adding them in the feedback loop...

489 Views

2 requests

How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

This is a critical topic and can distinguish between your organization being comparative and innovative. However, there are a few important caveats for both: If custome...

473 Views

2 requests

How can you influence the product roadmap if the product team has historically worked in silos and aren't necessarily interested / don't value PMM feedback?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

If the Product team has typically worked in silos, is more established, or if there are other barriers like language or geography, establishing a relationship becomes mor...

489 Views

3 requests

How do you influence the roadmap at an enterprise company where product managers have long tenure?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

If the Product team is more established, or if there are other barriers like language or geography, or the culture hasn't historically included PM/PMM engagement, establi...

450 Views

2 requests

What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

Most significant product launches are time-bound. Key factors can vary from: The typical match with a product's Beta or GA launch Size and impact of the launch: priorit...

958 Views

2 requests

How do you leverage Competitive Intelligence to influence the Product Roadmap?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

Leveraging competitive intelligence deeply enhances your credibility in Product Roadmap conversations. However, competitors and the operating environment could also evol...

487 Views

3 requests

How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?

Specially for B2B products, where your buyers are companies that need visibility for their own developments

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 1y

I would focus on research and revenue, which can be highly interrelated. Consider a situation where one or more large strategic customers have indicated a preference for...

621 Views

2 requests