AMA: Wistia Director of Product Marketing, Elise Beck on Influencing the Product Roadmap

When it comes to aligning the goals of your product and PMM teams, it's important to first look at your company's overarching OKRs--which should act as a guiding star for...

In product marketing, we often focus on brand-new features that can attract new customers and expand our market. But for existing customers who've already bought in, some...

This is a great question! At Wistia and HubSpot, we implemented a "Product Spotlight Series" as a monthly mechanism to showcase incremental product improvements to custom...

Again, I think this is where it's helpful to align with your company-level OKRs.At a high level, you're all working towards the same goals. If you have an idea that you t...

I believe that every idea and request can be valuable, and at Wistia, we've worked hard to foster a culture where product ideas and feedback are openly shared. Of course,...

In my experience, it's best if product marketing is in lockstep with the product triad (product manager, designer, and tech lead). They should all have a really clear ide...

Again, I'm a firm believer that product marketing should be in lockstep with their counterparts in product. As a new product marketer, taking the time to forge those rela...

In my experience, it's important for the product team to establish their own OKRs that ladder into the company-level objectives. However, creating a culture of agility th...