AMA: Yext Former Senior Director, Product Marketing, Erin Gunaratna on Product and Feature Launches

When I interview candidates for PMM positions, one of the “x factors” that I always look for is humility — but not just because I want to hire good team players. People...

I think it’s very familiar in PMM to be combing through everything the night before a launch and feel a little anxiety! We typically handle this “pre-mortem” work in two ...

Just like not all launches are created equal, not all companies will take the same approach to categorizing or prioritizing launch tiers. However, there are certainly pat...

I’m lucky to partner with a great Enablement team at Yext, so I cannot take credit for everything I mention in this answer! But, we’ve treated our best enablement efforts...

In my answer to the “not all launches are created equal” question, I laid out some options for communications channels to pursue based on the tier that you assign a given...

Seems like whoever asked this question may be a bit familiar with my world over at Yext! :) In the 6+ years I’ve been lucky to work here, we’ve transformed from a single-...

Honestly, the less “flashy” launches are often my favorites, because these releases may have a smaller audience than a major launch would have, but if you do them right, ...

Oh, to be so lucky as to have a long beta period for everything! A beta is a blessing!When planning for any launch, we don’t know what we don’t know. Beta periods are fan...

I cannot claim expertise in FinTech or in the DACH market, so my best advice here is to research launch plan frameworks and pick one. Pragmatic Institute, Product Marketi...