AMA: Zendesk Group Product Marketing Manager, AI, Lauren Hakim on Product Marketing Skills
May 6 @ 9:00AM PT
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Zendesk Director of Product Marketing | AI • 11mo
I’ve found the best way to highlight impact comes through how you make your work useful to other teams. If your positioning helps sales close deals faster or your insight...
1597 Views
3 requests
Zendesk Director of Product Marketing | AI • 11mo
My advice is to always start with understanding the customer’s state of mind at each stage. With that, you can then make sure you're building the right assets to move the...
1385 Views
2 requests
Zendesk Director of Product Marketing | AI • 11mo
At Zendesk, we keep sales communications short, action-oriented, and always tied to how it will help them close deals, defend against competitors, or have better customer...
1521 Views
2 requests
Zendesk Director of Product Marketing | AI • 11mo
Making the move from specialist to PMM is a lot about shifting from execution to ownership. As a specialist you may be building assets, delivering specific pieces of a pr...
1607 Views
2 requests
Zendesk Director of Product Marketing | AI • 11mo
At the senior level, it’s all about about prioritization, clarity and influence. The PMMs I see grow the fastest are the ones who lean into the messy, ambiguous, challeng...
1627 Views
3 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Zendesk Director of Product Marketing | AI • 11mo
Great PMMs are intentional about their development - this is especially important if you’re on a team with narrow scope. If you’re not getting exposure to new areas - pri...
2939 Views
2 requests
Zendesk Director of Product Marketing | AI • 11mo
I’d take soft skills, every time! Product marketing is such a trusted, cross-functional role. You can learn the tech, the market, how to build messaging frameworks, etc. ...
1420 Views
2 requests
Zendesk Director of Product Marketing | AI • 11mo
At Zendesk, we spend a lot of energy up on the core narrative up front before we ever start building assets. When you have a strong foundation, it’s much easier to adapt,...
1365 Views
2 requests
How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
Zendesk Director of Product Marketing | AI • 11mo
Weave them through examples of how you work! Instead of simply saying “I’m collaborative” - walk through a situation where you navigated ambiguity, pulled cross-functiona...
1625 Views
2 requests