AMA: Zendesk Group Product Marketing Manager, AI, Lauren Hakim on Product Marketing Skills
May 6 @ 9:00AM PST
Register for AMA
We will email you Lauren's answers
to these questions after the event in case you can't make it.
How is the PMM field changing with AI?
What are the most critical skills for a product marketer in an AI world?
How do you see the PMM market changing given some of the changes in the market?
What should be the top PMM skills for a solo marketer in a SaaS startup?
What skills do you think makes someone a more effective inbound product marketer vs outbound product marketer?
How have you been able to showcase your contribution to the company beyond your immediate team?
What core skills should new product marketing managers learn first?
I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
How do you tailor your content for different stages of the buyer's journey?
Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?
What are your thoughts on best practices for an enterprise software first call deck?
What are some helpful tips for writing email communications to the sales team?
What skills and qualifications are necessary to make the move from a Product Marketing Specialist to a Product Marketing Manager?
What are the critical skills required to succeed in Product Marketing at a senior level and what are the failproof way to learn them?
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
What is the top tactical tip you recommend to a product marketer to be successful?
What is your top tactical suggestion to make content creation scalable and efficient? Includes content for internal enablement, external launches/content, and more.
How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.