AMA: Zendesk Senior Director Product Marketing, Mozhdeh Rastegar-Panah on Sales Enablement

There are many ways to measure whether Sales is properly enabled but the goal setting is just as important as the measuring. A few key things to remember, goals should be...

We did this at Zendesk with a two prong approach: survey for quantitive feedback and focus groups for qualitative feedback.1- Survey: We sent out a VP-backed survey to al...

Prioritizing enablement is such a difficult question but ultimately I would ensure that you have alignment with: where you see the business is focused, timing of upcoming...

I will assume this question is meant for a growing startup who has just started hiring a more formal enablement team. Sales enablement at its core is meant to ensure the ...

We have done a variety of things over time which I'll list out here: 1- Leveraged tools like Gong to get reporting on critical topics, key ways of selling, and also under...

Great question! This is where a tiering structure comes in handy. Despite what some folks might say, not all enablement needs are created equal and neither should their d...