AMA: Zix Former VP Product Marketing, Rowan Noronha on Product Launches

Ah, you are starting with the end in mind! I love it. Your launch plan should include a description of your metrics and a dashboard that you can use to gauge your launch ...

Thanks for the great question and for including the word discipline. Your b2b product launch needs to be approached in a disciplined manner as it represents significant f...

Amen, not all product launches are created equal. Some, such as releases, require 1-3 months of effort; others, minor and major, require 6-9 months on average, respective...

1/3 of new product launches do not meet their revenue targets. Why? Combination of poor co-planning by sales and marketing, aggressive competition, changing buyer trends,...

Executing a product launch without the full support of sales (pre & post-launch) is akin to going to a gunfight with a switch-blade. Not advisable! Much like a new s...

The cost of selling to a prospect is (typically five to ten times) more significant than the cost of selling to an existing customer. To that end, why do most product lau...

For me, revenue team enablement, not just sales enablement, is a crucial program that product marketing should own, or at the very least, provide guidance and input. Rev...

As mentioned previously, stats from analysts and progressive GTM thought leaders such as OpenView Partners paint a grim picture for b2b product launches with 60%+ failing...