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Thrills and Chills: Establishing Product Marketing

Hosted by JD Prater
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Lots of people want to be the first product marketer, but only a few make the leap. They’re builders, fixers, and risk-takers. They’re comfortable being uncomfortable. And this is a journey into their world. We're sharing the thrills and chills of being the first product marketer at a startup. Along the way you’ll hear engaging stories about imperfect product launches, the challenges and nuances of everyday work, and the skills needed to succeed.
Thrills and Chills: Establishing Product Marketing • Follow Priyanka
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Priyanka Srinivasan
Head of Product & Partner Marketing at Qualia
Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan
Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan
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In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’l...more
Thrills and Chills: Establishing Product Marketing • Follow Kevin
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Kevin Garcia
Head of Product Marketing at Retool
A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia
A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia
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Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a ha...more
Thrills and Chills: Establishing Product Marketing • Follow Blake
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Blake Thorne
Senior Product Marketing Manager at Process Street
Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne
Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne
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Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically buil...more
Thrills and Chills: Establishing Product Marketing • Follow Jack
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Jack Wei
Head of Product Marketing at Sendbird
Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters
Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters
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One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD talk about how being a part of a growing company has led to career growth and promotion for Jack. They also dive into the challenges and growing pains of seeing a company grow ...more
Thrills and Chills: Establishing Product Marketing • Follow William
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William Chia
Director of Product Marketing at Osano
The ROI of Transparency with William Chia, Director of Product Marketing at Osano
The ROI of Transparency with William Chia, Director of Product Marketing at Osano
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Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and J...more
Thrills and Chills: Establishing Product Marketing • Follow Randi
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Randi Lee
Head of Product Marketing at Fundbox
From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox
From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox
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Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PM...more
Thrills and Chills: Establishing Product Marketing • Follow Sarah
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Sarah Scharf
Head of Product Marketing at Vanta
Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf
Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf
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Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketing team at Vanta. Vanta help businesses get SOC 2, HIPAA, or ISO 27001 compliant. Over 1500 companies use Vanta to automate their security monitoring and prepare for security aud...more
Thrills and Chills: Establishing Product Marketing • Follow Aditya
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Aditya Vempaty
VP of Marketing at NexHealth
Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty
Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty
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“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty  Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI.  A...more
Thrills and Chills: Establishing Product Marketing • Follow Julia
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Julia Szatar
Director of Product Marketing & Lifecycle Marketing at Loom
From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar
From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar
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If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus users. The vision of Loom is to empower effective communication wherever work happens by utilizing video messaging.  From the outside looking in, you would never believe tha...more
Thrills and Chills: Establishing Product Marketing • Follow April
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April Rassa
Vice President of Product Marketing at HackerOne
Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa
Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa
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April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cyber crime, protect privacy, and restore trust in the digital society. She hasn’t always worked in cyber security so she shares advice on how to jump into a new market or segment a...more
Thrills and Chills: Establishing Product Marketing • Follow Jeffrey
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Jeffrey Vocell
Head of Product Marketing at Narvar
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
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Season 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in th...more
Thrills and Chills: Establishing Product Marketing • Follow Brianne
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Brianne Shally
Head of Product Marketing at Nextdoor
Nextdoor's Head of Product Marketing, Brianne Shally
Nextdoor's Head of Product Marketing, Brianne Shally
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Connect with Brianne on LinkedIn.
Join Brianne on Sharebird.

Thrills and Chills: Establishing Product Marketing • Follow Robin
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Robin Fontaine
Head of Product Marketing at Patreon
Patreon's Head Of Product Marketing, Robin Fontaine
Patreon's Head Of Product Marketing, Robin Fontaine
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Connect with Robin on LinkedIn.
Join Robin on Sharebird.

Thrills and Chills: Establishing Product Marketing • Follow Lauren
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Lauren Craigie
Director of Product Marketing at dbt Labs
dbt Labs Head of Product Marketing, Lauren Craigie
dbt Labs Head of Product Marketing, Lauren Craigie
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Connect with Lauren on LinkedIn.
Join Lauren on Sharebird.

Thrills and Chills: Establishing Product Marketing • Follow Michelle
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Michelle Arguelles
Director of Marketing at Afresh
Afresh's Director of Marketing, Michelle Arguelles
Afresh's Director of Marketing, Michelle Arguelles
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Connect with Michelle on LinkedIn.
Join Michelle on Sharebird.

Thrills and Chills: Establishing Product Marketing • Follow Chris
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Chris Mills
VP of Marketing at Ambition
SalesLoft's VP Product Marketing, Chris Mills
SalesLoft's VP Product Marketing, Chris Mills
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Connect with Chris on LinkedIn.
Join Chris on Sharebird.
Check out Chris's AMA here.

Thrills and Chills: Establishing Product Marketing • Follow Loren
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Loren Elia
Director of Product Marketing at HoneyBook
HoneyBook's Director of Product Marketing, Loren Elia
HoneyBook's Director of Product Marketing, Loren Elia
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Connect with Loren on LinkedIn.
Join Loren on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow Mike
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Mike Polner
VP Marketing at Cameo
Cameo's Sr. Director of Product Marketing, Mike Polner
Cameo's Sr. Director of Product Marketing, Mike Polner
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Connect with Mike on LinkedIn.
Join Mike on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow LaShaun
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LaShaun Williams
Head of Marketing at Calixa
Figma's Senior Manager, Product Marketing, LaShaun Williams
Figma's Senior Manager, Product Marketing, LaShaun Williams
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Connect with LaShaun on LinkedIn.
Join LaShaun on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow Grant
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Grant Shirk
Head of Product Marketing, Cisco Meraki at Cisco
Sisu's VP of Marketing, Grant Shirk
Sisu's VP of Marketing, Grant Shirk
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Connect with Grant on LinkedIn.
Join Grant on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow Alissa
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Alissa Lydon
Director of Product Marketing at LogDNA
LogDNA's Director of Product Marketing, Alissa Lydon
LogDNA's Director of Product Marketing, Alissa Lydon
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Connect with Alissa on LinkedIn.
Join Alissa on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow Rehan
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Rehan Mirza
VP of Growth at Verifiable
Verifiable's VP of Growth, Rehan Mirza
Verifiable's VP of Growth, Rehan Mirza
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Connect with Rehan on LinkedIn.
Join Rehan on Sharebird.

Book recommendation: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

Thrills and Chills: Establishing Product Marketing • Follow Kevin
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Kevin Wu
Enterprise and Platform Product Marketing Lead at Airtable
Airtable's Enterprise and Platform Product Marketing, Kevin Wu
Airtable's Enterprise and Platform Product Marketing, Kevin Wu
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Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.
Check out Kevin's article, The PMM Classification System. 

Thrills and Chills: Establishing Product Marketing • Follow Vakis
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Vakis Rigas
VP of Marketing at Shypple
Typeform's Head of Product Marketing, Vakis Rigas
Typeform's Head of Product Marketing, Vakis Rigas
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Connect with Vakis on LinkedIn.
Join Vakis on Sharebird.
Typeform is hiring! Check out career opportunities here. 

Thrills and Chills: Establishing Product Marketing • Follow Stacey
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Stacey Wang
Director of PMM at Ironclad
Ironclad's Director of Product Marketing, Stacey Wang
Ironclad's Director of Product Marketing, Stacey Wang
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Connect with Stacey on LinkedIn.
Join Stacey on Sharebird.
Ironclad is hiring! Check out job opportunities here.

Thrills and Chills: Establishing Product Marketing • Follow Gregg
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Gregg Miller
VP of Product Marketing at Oyster®
Zapier's Head of Product Marketing, Gregg Miller
Zapier's Head of Product Marketing, Gregg Miller
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Connect with Gregg on LinkedIn.
Join Gregg and view his AMA's on Sharebird

Thrills and Chills: Establishing Product Marketing • Follow Andrew
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Andrew Stinger
Product & Company Marketing Lead at Coda
Coda's Product & Company Marketing Lead, Andrew Stinger
Coda's Product & Company Marketing Lead, Andrew Stinger
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Connect with Andrew on LinkedIn.
Join Andrew and view his AMA on Sharebird.
Check out Coda's PMM HubTemplate.

Thrills and Chills: Establishing Product Marketing • Follow Meredith
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Meredith Davis
Product Marketing Manager at Meta
Bungalow's Head of Product Marketing, Meredith Davis
Bungalow's Head of Product Marketing, Meredith Davis
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Connect with Meredith on Linkedin.
Join Meredith on Sharebird. 

Thrills and Chills: Establishing Product Marketing • Follow Evelyn
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Evelyn Watts
Director of Product Marketing at Briza
RVezy's Director of Product Marketing, Evelyn Watts
RVezy's Director of Product Marketing, Evelyn Watts
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Connect with Evelyn on LinkedIn.
Join Evelyn on Sharebird.
Check out Natalie Louie's Sharebird AMA on building internal "personas". 

Thrills and Chills: Establishing Product Marketing • Follow Jeffrey
[object Object]
Jeffrey Vocell
Head of Product Marketing at Narvar
Iterable's Director of Product Marketing, Jeffrey Vocell
Iterable's Director of Product Marketing, Jeffrey Vocell
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Connect with Jeffrey on LinkedIn.
Join Jeffrey on Sharebird.
Sharebird AMA Reference - Amplitude's Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career
 


Thrills and Chills: Establishing Product Marketing • Follow Sarah
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Sarah Din
VP of Marketing at Builder.io
Unbabel's VP Product Marketing, Sarah Din
Unbabel's VP Product Marketing, Sarah Din
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Connect with Sarah on Linkedin.
Join Sarah on Sharebird.
Book Recommendation: First 90 Days by Michael D. Watson
Unbabel is hiring! Check out career opportunities here. 

Thrills and Chills: Establishing Product Marketing • Follow Thrills and Chills: Establishing Product Marketing
The Journey Begins: Welcome to the Thrills and Chills Podcast
The Journey Begins: Welcome to the Thrills and Chills Podcast
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Connect with JD on LinkedIn: https://www.linkedin.com/in/jdprater/
Check out Sharebird here: https://sharebird.com/

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