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AMA: Checkr Director, Revenue Operations, Lauren Davis on Customer Success / Revenue Ops Alignment
December 6 @ 9:00AM PST
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Checkr Director, Revenue Operations, Lauren Davis on Customer Success / Revenue Ops Alignment
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Lauren Davis
Checkr Director, Revenue Operations • December 7
RevOps’ role is to understand the entire customer journey, each team’s role, the company strategy, and how all those pieces mesh. While each GTM team (sales, marketing, customer success) is and should be focused on executing and hitting today’s goals, RevOps is thinking about tomorrow’s goals, wh......Read More
2163 Views
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Lauren Davis
Checkr Director, Revenue Operations • December 7
It’s not uncommon for leadership to fixate on sales because it’s very easy to see the result: I hire one sales person, I get $X in incremental revenue. But the fact of the matter is that you can’t have sustainable revenue growth without retaining customers. For this problem in particular, I’d ......Read More
2145 Views
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Lauren Davis
Checkr Director, Revenue Operations • December 7
Never underestimate the importance of building strong relationships at work. I honestly think all of this stems from building good relationships with the leadership across the teams and showing how RevOps can help CS improve, operate more efficiently, and achieve their goals. The fact of the m......Read More
3228 Views
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Lauren Davis
Checkr Director, Revenue Operations • December 7
The answer is, it depends. It depends on exactly what you're referring to when you say "customer data," how your org is setup, and where the data lives. Customer data is many things: * Firmographic/demographic information * Contract, pricing, billing information * Product usage * Communi......Read More
2814 Views
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