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AMA: LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM), Eduardo Moreira on Establishing the Revenue Ops Function
April 25 @ 10:00AM PST
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LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM), Eduardo Moreira on Establishing the Revenue Ops Function
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
Two pillars: reward good work and promote talent growth. Reward good work by fighting for competitive compensation (aligned with industry but also in a relative basis within the company), offer visibility opportunities such as executive-level presentations for high performers, and implement a ro......Read More
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
My organization is called EMEA & LATAM LTS Sales Strategy and Operations and is part of our broader GTM Ops team. My teams partner with a large sales workforce spanning the entire region, to promote the growth of our talent SaaS business in EMEA & LATAM. To accomplish that, I lead around 25 peopl......Read More
211 Views
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
The RevOps function is crucial to align sales, marketing, and customer success efforts but where it differs most based on company size is in its roles and responsibilities, and its associated needed skillset. In small companies, RevOps often wear multiple hats, managing a broad array of Go-To-Ma......Read More
215 Views
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
In my view, this involves orchestrating a process of 4 steps: (1) understanding the purchase funnel, (2) align on a common taxonomy, (3) define key metrics and CRM activities and (4) create a funnel view reporting. First, work closely with customer-facing teams to gain deep insights into the pur......Read More
205 Views
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
30 days: Focus on setting a clear vision and establishing priorities for the function, even if initially it's just you. Define what good looks like in the touchpoints between RevOps and other teams (e.g. sales, CS, marketing). Assess your tech stack against the ideal state and pinpoint critical g......Read More
218 Views
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Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • April 26
In my opinion, the best RevOps professionals have in common 3 skill peaks (communication, data-fluent problem-solving and system thinking) and one personal trait: curiosity. Communication: Effective communication is key, including the ability to tailor messages that speak to different audiences ......Read More
276 Views
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