AMA: LinkedIn Vice President of Global Sales Operations, SaaS, Akira Mamizuka on Revenue Ops KPIs

If we think about the revenue flow in terms of a funnel, demand generation would be at the top and revenue or bookings at the bottom. KPI definition should follow roles ...

This is a non-trivial topic since Revenue Operations is often a "recommender" in many decisions, as opposed to a "decider". The "dual mandate" of the Revenue Operations ...

First of all, let's not convolute KPIs (Key Performance Indicators) with targets. KPI definition should happen independent of our knowledge of the market or the availabi...

I see 4 key steps as part of an effective KPI-setting process: Align on the right KPIs. Employees need to understand why certain metric matters. Connecting any KPI to ke...