AMA: LinkedIn Vice President of Go-to-Market Operations, Akira Mamizuka on Customer Success / Revenue Ops Alignment

January 10 @ 10:00AM PT

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My org has a completely separate ticketing system for CS issues that is siloed to only CS reps. What’s the best way for revops to help with this situation? Why is it important to remove a silo like this?

Akira Mamizuka•

LinkedIn Vice President of Technology and Product Operations • 3y

Although I am not a Systems expert, I have experienced this challenge as part of my RevOps career. From my standpoint, the root cause maps to the fact that most CRM Syste...

2848 Views

2 requests

Marketing and sales don’t understand the reasons that drive lost renewals and they just seem to blame CS. How can revops help align with all departments so that we can all work together to understand the challenges facing renewals?

Akira Mamizuka•

LinkedIn Vice President of Technology and Product Operations • 3y

Correlation between Go-to-Market actions and renewal success is one of the most studied areas in SaaS firms. Although the answer will vary for each firm, having a data dr...

3058 Views

2 requests

Why should customer success and revops be aligned or work together? What’s the tangible benefit?

Akira Mamizuka•

LinkedIn Vice President of Technology and Product Operations • 3y

At LinkedIn, we believe that customer value is a "true north" objective. In fact, we know that successful customers tend to expand their relationships with LinkedIn over ...

2104 Views

3 requests

Consistent revenue growth and renewals are both touted as super important in my org, but net new sales seems to be more important to leadership than retention. How can a revops role help with that?

Akira Mamizuka•

LinkedIn Vice President of Technology and Product Operations • 3y

At LinkedIn we use the TAM (Total Addressable Market) approach to tackle this problem. First, we separate the "New Business TAM" from the "Existing Business TAM", in orde...

1941 Views

2 requests