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AMA: Cacheflow GTM Team, Adam Wainwright on Influencing the C-Suite
April 30 @ 10:00AM PST
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Cacheflow GTM Team, Adam Wainwright on Influencing the C-Suite
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Adam Wainwright
Cacheflow GTM Leader • April 30
Influencing the C-suite happens in small settings. Depending how close to the office you are is corollary to how direct you can be with your resourcing request. When you get a chance to make a case, in a small setting, make sure you: Know your domain well. It's paramount that you truly unde......Read More
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Adam Wainwright
Cacheflow GTM Leader • April 30
Small spaces. The best way to get exposure to your C-Suite is to find where they are and create reasons to be there. This is a common sales practice. That is, do your homework. Figure out where you can cross-paths with your C-Suite and use an opportunity to broker an introduction if one has......Read More
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Adam Wainwright
Cacheflow GTM Leader • April 30
Alignment is the name of the game. And yes, Sr. Execs aren't always seeing eye to eye. The good news is that Sr. Execs understand the unifying language of alignment. In other words, try to figure out, in independent settings, how your proposed strategy serves the bigger picture. The strateg......Read More
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Adam Wainwright
Cacheflow GTM Leader • April 30
Like anything, as a company grows, priorities change. It's hard to say how Key Stakeholders from other departments change (in this example) but in every growing business I've ever been a part of, what really matters is alignment to the mission. If Stakeholders' roles are impacted because th......Read More
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Adam Wainwright
Cacheflow GTM Leader • April 30
It's critical to figure out who the "fox" is at your business. The "fox" is that person who usually speaks a little bit slower in sr. meetings. Is the person who often other Sr. execs ask questions or seek insight. Foxes know whats going on with the needful. They control outcomes. Often CEOs w......Read More
8 Views
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Adam Wainwright
Cacheflow GTM Leader • April 30
Brief, Bright, Gone. Everyone should read a book called "Cut to the Chase: and 99 Other Rules to Liberate Yourself and Gain Back the Gift of Time" by Stuart Levine. Execs speak in terms of big-picture ideas/moves. * Brevity is key to engaging with the Exec Suite. You'll know where someo......Read More
8 Views
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Adam Wainwright
Cacheflow GTM Leader • April 30
Early in my career, I made mistakes but when things started clicking, I moved up the ranks pretty quickly. Here are a few things I did to ensure the job I wanted was mine when it became available. 1. Show up early, be available, and say yes when power people are watching - I literally tur......Read More
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Adam Wainwright
Cacheflow GTM Leader • April 30
Consistency is key - to an executive, stability, consistency, and a clear tenacity/lean-in are what will separate you from your colleagues. Habits include: 1. Being early to the office when applicable 2. Putting in that extra push in the evening -- when it works and if you have the tim......Read More
6 Views
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Adam Wainwright
Cacheflow GTM Leader • April 30
Hitting the number is the first thing - But this wasn't all that easy to do over these last few years, so here are some things that will provide value to the C-Suite as a sales leader. 1. Keeping the troops aligned to the big picture -- Keeping the team engaged, happy, and focused on the ......Read More
6 Views
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Adam Wainwright
Cacheflow GTM Leader • April 30
Sales leaders always get this wrong: 1. I know everything that this role requires ... do it my way. A great sales leader has an informed point of view, but a whole hell of a lot of humility and willingness to adjust, massage, pivot, lean in, etc. Bad sales leaders over quote non-senes s......Read More
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