AMA: Fastly Senior Director, Global Sales Enablement, Andrew Zinger on Sales Enablement
March 13 @ 10:00AM PST
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Fastly Senior Director, Global Sales Enablement, Andrew Zinger on Sales Enablement
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Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
Great question - as I touched upon in an earlier answer, innovation needs to happen across the organization - both in the way we sell and in the way we deliver enablement. The traditional approach to selling needs to evolve - from how sellers prospect, to how they show up to discovery calls. In o......Read More
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1 request
Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
I Love this question...I was once a salesperson, so I have always carried a ton of empathy for sellers and how precious their actual selling time is. I really disliked being taken away from my role to take training or meetings that were not immediately something I could action (sell), or that did......Read More
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Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
This is so key to our team and to our growth mindset. For me, taying up-to-date on industry trends and best practices in sales enablement requires a proactive approach to continuous learning and networking. Here are some effective strategies: 1. Industry Publications and Websites: Regularly fol......Read More
322 Views
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Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
PMM and Product have traditionally been my strongest cross functional partners, and I believe they are vital for any enablement team's success. The way I get their buy-in, and bring them into the fold with our approach, is all around maximizing the work they do and serving up only what we expect ......Read More
358 Views
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Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
Thank you for asking - for me it is 2 key philosophies that help build a successful culture within sales: Distraction Free Selling & Golden Selling Time. When it comes to 'Distraction Free Selling' that means we centralize all cross functional communications for sales into a bi-weekly, repeatable......Read More
355 Views
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Andrew Zinger
Fastly Senior Director, Global Sales Enablement • March 13
You make more succinct: With submissions due last Friday, March 8, we are now shifting to the ‘manager review’ portion of our program. Over the next 2 weeks managers will be reviewing stories & will be serving up their teams strongest submission - Artur is very much looking forward to seeing ......Read More
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