AMA: Fastly Senior Director, Global Sales Enablement, Andrew Zinger on Sales Soft and Hard Skills

Let me answer this from the perspective of one of my key cross-functional partners—Product Marketing (PMM). When we first sit down with PMM teams, they usually have a lot...

Great question. I will frame my answer with what I see is the biggest transition most sales organizations are looking to make in today's economic climate - trying to mov...

The lost successful leaders I have worked with all seem to be able to have a healthy mix of the following: Must HaveSales Strategy Development: For CRO's, its imperative ...

For me personally, its having a strong foundation of soft skills. You can learn new products, new industries and about new personas you'll sell into. However, having emot...

The best sales candidates often share several key traits and skills that set them apart. As a hiring manager, you can identify high-potential candidates by looking for th...