AMA: HubSpot Head of Corporate Sales, West Coast, Sarah Mercedes (Osborne) on Influencing the C-Suite

First, seek to understand. What is each stakeholder's stance, but more importantly, why do they have that stance? What are their priorities, what are their concerns and what are they looking to accomplish with their vision of a given strategy? Once you understand that, it will be clear to see where their perspectives align and the conversation can flip from one of debate to one of solutioning. The key is making the conversation centered around solving for the priorities, concerns and goals of ea ...Read More

Sponsors are critical for career progression. When you think about the best persons to lean on for sponsorship, you should be thinking about someone who is already bought into you and would endorse you to others within the business. You want to also ensure that this person is well connected and has a "voice at the table" that you don't have a "seat" at yet. Then, you need to ask that person for their support. Most importantly, you then need to create value and as mentioned in another response, e ...Read More

Be prepared: C-Suite folks are busy people- don't waste their time. Ensure you are prepared for every meeting you have with them. Anticipate the questions you would expect them to ask and have your answers ready to reply with in real time. Be clear and concise: It goes a long way in terms of how you show up to the C-Suite if you can articulate what you need to say in a clear and concise way. If you are taking the time to prepare, this should be easy enough to accomplish.  Properly prepare them: ...Read More

The simple answer is that I didn't. However, it didn't take long for me to realize that in order for me to accomplish what I was driving on personally (both internally, as I thought about promo paths at the companies I've worked for and externally, when selling into other companies), I needed to ensure that I understood what the respective C-Suite cared about and find a way to tie my goals to their goals. For example, when thinking about my career progression, I make sure to align the projects a ...Read More

The biggest thing you need to make sure to do when looking to ask something of the C-Suite (or anyone really) is to first ensure you know what that person cares about. The path of least resistance in getting approval of something you want is for the person you need to win over seeing how they also win if they give you what you want. If you understand what the C-Suite cares about and can clearly articulate how if they give you more resources, you will be able to influence them getting what they w ...Read More