AMA: Ironclad Senior Global Director, Revenue Enablement, Andrew Zinger on Sales Development

Great question...and one that actually matters in a revenue org.The short answer is that company values only show up in sales when they are operationalized into the go to...

I started my sales career as a BDR way back when, so I have always had a soft spot for this role, and have put a lot of thought into what a great org structure would look...

Here’s the practical model I have used in the past for when a lead enters nurture and how often we touch them1. When does a lead go into nurture?Immediately after one of ...

I love this question, and its one that I feel is an area of the business that is so tough to really say I have ever perfected. However here’s the simple framework I use t...

This is how I see the real career path for Sales Development reps in an AI era...especially in a modern SaaS environments: SDRs won’t disappear. Low-judgment SDR work wil...