AMA: Outreach Sr Director of Strategic and Enterprise Sales, Greg Baumann on Enterprise Sales

One of the hardest things to do in Enterprise sales is to displace an entrenched incumbent. You won't win deals in the Enterprise by saying "our product is better", becau...

Enterprise sales is challenging because you're not just selling a product, but a complex process with 3x as many stakeholders as you think. As such, you need to stay anc...

In the world of AI, there's a near unlimited access to relevant data around how businesses are quantifying their challenges. Top Enterprise reps are able to sort the sig...

We look to loop in executives when there's a clear business issue, real momentum, and a reason their involvement will change the outcome of the deal. As much as possible...