Communities
Sign Up / Sign In
AMA: Square Director of Content and Launch Readiness Enablement, Charles Gryor Derupe on Sales Enablement
February 7 @ 9:00AM PST
View AMA Answers
Square Director of Content and Launch Readiness Enablement, Charles Gryor Derupe on Sales Enablement
Top Questions
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
Thanks for the question! There are three ways that we go about this: Focus Groups, Open Requests, and Analytics. First, I'll mention that all content should point back to your team's goals and objectives. What are you trying to achieve as an organization and business? Who are your target audie......Read More
746 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
This answer is purely based on opinion, so please keep this in mind. I believe that any new tactics and strategies need to be relevant to the sales methodology set by the enablement team. Why? Reps, especially those that are "green" to the field, need a repeatable, consistent skill development st......Read More
964 Views
2 requests
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
I very much understand how this is difficult, especially if you have a distributed workforce and if budget constraints don't give you the ability to get folks into one place. I'll share a common approach that my peers from across the industry use (since I focus mostly on content) that can help se......Read More
776 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
This requires a good amount of cross-functional work, especially with your sales leaders. If you have a forum where there are weekly, monthly, or quarterly business reviews, I would request adding sections with a clear format that guides front-line leads to give you can get key insights gathered ......Read More
749 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
Big question, but I'm happy to share some small factors that can really help to align and at least surface areas that enablement professionals can miss: 1. Know when and by whom business reviews are created. Even if it's async, understanding the target numbers, target audiences, and key strate......Read More
878 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
Great question! There are three specific ways I do this: 1. There are some annual reports done for Sales Enablement that come from third-party sources like Forrester and Gartner. These may be gated, but sometimes they are sent by tools vendors. 2. Use your tool vendor resources! I always ask......Read More
832 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
I'll be honest, I've been in the Sales Enablement industry for a while and this is something that takes so much time to master and has so much nuance depending on your organization's structure. Here are some tactics I use that have helped me get 80+ people in my last annual strategy review. It bo......Read More
953 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
I think the easy answer here is "buy-in" from your leadership. But what does this actually mean? They can say it, but that doesn't always mean that they'll prioritize or even fund it for growth. The approach of top-down is 100% the way to go in my experience but here are a few tactics I and my pe......Read More
781 Views
1 request
Charles Gryor Derupe
Square Director of Content and Launch Readiness Enablement • February 7
It's essential to first understand the expectations of your sales leadership, common denominators between successful reps who achieve those expectations, and availability of data to your enablement program. Here are a couple of questions to ask before you get started in creating a measurement pla......Read More
765 Views
1 request
Upcoming AMA's
Show All