AMA: SurveyMonkey Director, Expansion Sales, Helen D'Abreo on Enterprise Sales
November 18 @ 9:00AM PT
View AMA Answers
SurveyMonkey Director, Expansion Sales • 6mo
I strongly believe that a mindset of preparation and curiosity is essential. We must always be prepared for the unexpected and look forward to the challenges that arise, ...
701 Views
3 requests
How do you effectively use data and analytics to make a compelling case for your product or service in an enterprise setting?
Can you share a tactical example of when you thought you did this well?
SurveyMonkey Director, Expansion Sales • 6mo
We must shift our focus from presenting broad data to delivering actionable, financially quantifiable strategic impact. Every insight must be tailored to the specific use...
543 Views
3 requests
SurveyMonkey Director, Expansion Sales • 6mo
The wrong technology investment in enterprise sales results in expensive and low adoption. Our approach to prioritizing tools must be strategic and focused on measurable ...
425 Views
3 requests
SurveyMonkey Director, Expansion Sales • 6mo
I would strongly promote that involving internal stakeholders in an enterprise deal is crucial for maintaining momentum and minimizing risk. For deals significant in size...
486 Views
3 requests
SurveyMonkey Director, Expansion Sales • 6mo
The top objections we have faced this year fall primarily into three areas: cost and perceived Value, risk and trust (especially during vendor displacement), and timing a...
435 Views
2 requests
SurveyMonkey Director, Expansion Sales • 6mo
We monitor average order value (AOV), win rate, and sales cycle Length, along with essential sub metrics like discount level and pipeline conversion at each stage. Improv...
471 Views
1 request
SurveyMonkey Director, Expansion Sales • 6mo
Our highest performing reps demonstrate strategic discipline in territory planning. They meticulously analyze internal data, leveraging proprietary scoring models to prio...
474 Views
1 request