AMA: Unity VP of Industry Sales, Sarah Lash on Enterprise Sales

The most exciting part of technology is also the scariest, it is always changing. I cannot be an expert in everything but if I stick to the foundation of what I do well ...

When a seller asks for help in my network, I want to make sure I understand the full context and history of the account. Why does the seller think that my contact may be...

Everything with customers, new and old is about transparency for me. What is the onboarding journey we are providing them, does this meet their needs, are the right peop...

Multithreading to understand various different use cases within an account, asking for referrals from your champion.Land & expand for different product lines, where e...

The unfortunate answer here is that you can never have all the right people on the prospect side to manage complex deal structure and negotiations. It is about asking th...

When there are multiple opportunities at an enterprise organization I lean on strategic account planning and account mapping. Are all internal resources that may be inv...