Rob Vitulano

AMA: Zendesk Director, Commercial Sales - West, Rob Vitulano on Sales KPIs

November 14 @ 10:00AM PST
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We will email you Rob's answers to these questions after the event in case you can't make it.
I've seen plenty of sellers regularly miss on their KPIs, but still reach or exceed quota, so why have more than 1 KPI (quota attainment)?
How do you develop quarterly/annual sales OKRs and tie those to individual projects?
What are some KPIs that you find over-hyped and/or unimportant?
How do you recommend socializing KPIs (before the work starts and when it's done)?
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
What is an important KPI that you see sales teams completely missing?
What KPIs should I own and not own?
I'm working at a start-up, and a first sales hire.
What are some of the *worst* KPIs to commit to achieving?
What are good sales OKRs?