the-essential-go-to-market-interview-with-dave-steer-logdna

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Dave Steer

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Welcome to The Essential Go-To-Market : tips and strategies 

In this interview, Yasmeen interviews Dave Steer, head of Marketing at LogDNA. 

Dave leads LogDNA’s marketing team and is responsible for go-to-market strategies and activities, including product marketing, demand generation, brand marketing, public relations, and developer relations. He's been a marketer for 20 years at platforms like Cloudflare, Facebook, Twitter, eBay, and PayPal.

Some things we discuss, and you can listen to the full video for more: 
✅ Product launches are more than the launch day. Chances are that your audience didn’t see the message on launch day. And they need to see the message 6-8 times before they will take an action. Product Marketers should have a plan for SUSTAINED MARKETING of the product after day 1. 

Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you! 

For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/product-marketing/

The Essential Go-To-Market course: https://bit.ly/3fk4gbY

#productmarketing #product #gtm #marketing #launch

Dave Steer

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Video: The Essential Go-To-Market Interview with Dave Steer, LogDNA