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AMA: Samsara Head of Product Marketing, Suyog Deshpande on Product Marketing KPIs
May 13 @ 10:00AM PST
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Samsara Head of Product Marketing, Suyog Deshpande on Product Marketing KPIs
Top Questions
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
A simple answer to this is that as a PMM, you are responsible for product launches and the GTM strategy around those launches. So, you will ultimately own all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc are shared with your demand gen and content stakeholders. ......Read More
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3 requests
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 14
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b......Read More
12922 Views
7 requests
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
Why split? Make feature adoption a shared metric between PMM and PM teams. This is an important metric for both teams. I would use this metric pre-launch to really understand the target market segment, to set the baseline, and to define post-launch target. Post-launch, evaluate how the needle mov......Read More
1685 Views
1 request
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
Adoption. Adoption. Adoption. PMMs think of launches as the big day. In reality, it's just a milestone if your product's lifecycle. Don't settle on traffic/clicks etc as your launch metrics. Think about launch success 3-6 months from the launch date. This is where measuring product adoption h......Read More
4153 Views
2 requests
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
Please add the "why" behind why you chose to take on new initiatives. I often see marketer proposing solutions that are searching for a problem. So, always start with Why and how your work aligned with the company/marketing/PMM north start. Then mention the results. Example: It's great that y......Read More
4151 Views
1 request
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 14
That's would be a tough problem if you are trying to understand the impact on one deal over a period of 18 months. I would flip this on its head and instead try to focus on measuring pipeline progression and map it to product marketing work. For example: Let's say your sales funnel is a 6 st......Read More
2775 Views
6 requests
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good "PMM OKR template" 1. Build a POV and become the hub of market intelligence: Think of this as all PMM programs: Competitive intel, Voi......Read More
12861 Views
3 requests
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 14
Learn from the best in the industry. I love the customer marketing from the following companies: 1. Salesforce - unbelievable focus on customers! Look at the trailhead, attend Dreamforce if you can 2. Gong - I like how they call out specific outcomes and challenges 3. Adobe Experience Maker A......Read More
3564 Views
1 request
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