A simple answer to this is that as a PMM, you are responsible for product
launches and the GTM strategy around those launches. So, you will ultimately own
all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc
are shared with your demand gen and content stakeholders.
First 100 days in a job quite important. The First 100 days are your opportunity
to ask questions, make some bold moves, build trusted relationships, and set the
tone. I would focus on the following things:
Build a solid understanding of your industry and target market: As a PMM, you
need to b...more
Not just product marketing but overall marketing has relatively higher turnover
compared to other functions. This is true for CMO vs other CXOs as well.
If it is initiated by the candidate, then in most cases, it would be fair to say
that the job market is hot and we all should be happy. Of cour...more
Salespeople are NOT your customers, they are team members: This will change how
you look at your marketing strategy and deliverables. It is fair to say that the
content product marketers develop will be consumed, used and delivered by sales.
However, the content should resonate with your prospect...more