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Suyog Deshpande

Head of Product Marketing, Samsara
Suyog Deshpande
Head of Product Marketing, Samsara
Added February 15, 2021Published in AMA's

AMA: Samsara Head of Product Marketing, Suyog Deshpande on Product Marketing KPIs

Samsara Head of Product Marketing, Suyog Deshpande

on Product Marketing KPIs

Head of Product Marketing
Samsara
Head of Product Marketing at Samsara
A simple answer to this is that as a PMM, you are responsible for product launches and the GTM strategy around those launches. So, you will ultimately own all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc are shared with your demand gen and content stakeholders.  ...more
Head of Product Marketing at Samsara
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b...more
Added October 14, 2019Published in AMA's

AMA: Amplitude Former Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career

Amplitude Former Head of Product Marketing, Suyog Deshpande

on Developing Your Product Marketing Career

Head of Product Marketing
Samsara
Head of Product Marketing at Samsara
Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiated by the candidate, then in most cases, it would be fair to say that the job market is hot and we all should be happy. Of cour...more
Head of Product Marketing at Samsara
Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content product marketers develop will be consumed, used and delivered by sales. However, the content should resonate with your prospect...more