Suyog Deshpande

* You must have crafted regional value props. Discuss how you approached building those. The same framework can be scaled to craft global value props * You must have led a regional sales enablement program: This also scales well for global PMM teams. Your playbook will be similar just tha...more

Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use-  Do you have multiple products and can 3 people own 3 product GTMs?  Do you have a team where there are different strengths and are you able align people by functional expertise?...more

Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-all mindset to functional expertise. While making such a change, it could feel like you are taking away the responsibilities from...more

Two things:  Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the existing narrative was built out by the founding team but bringing expert perspective and start building out a differentiated narra...more

Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communicating this to a large audience. This may be a good weekly summary email to your manager (Also, why would your manager need i...more

DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that -  * With 1-2 PMMs - it's "do it all" approach. These PMMs take on all responsibilities - Positioning, Messaging, Launches, Product GTM...more

Learn from the best in the industry. I love the customer marketing from the following companies:  1. Salesforce - unbelievable focus on customers! Look at the trailhead, attend Dreamforce if you can 2. Gong - I like how they call out specific outcomes and challenges 3. Adobe Experience Maker A...more

That's would be a tough problem if you are trying to understand the impact on one deal over a period of 18 months. I would flip this on its head and instead try to focus on measuring pipeline progression and map it to product marketing work.  For example: Let's say your sales funnel is a 6 st...more

Please add the "why" behind why you chose to take on new initiatives. I often see marketer proposing solutions that are searching for a problem. So, always start with Why and how your work aligned with the company/marketing/PMM north start. Then mention the results.  Example: It's great that y...more

Why split? Make feature adoption a shared metric between PMM and PM teams. This is an important metric for both teams. I would use this metric pre-launch to really understand the target market segment, to set the baseline, and to define post-launch target. Post-launch, evaluate how the needle mov...more