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Suyog Deshpande

Suyog Deshpande

Product, Partner & Developer Marketing Leader, Samsara

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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
For a Product Marketer with mostly regional product experience, what are the best transferrable skills/experiences to stress when applying to a global Product Marketing team.
* You must have crafted regional value props. Discuss how you approached building those. The same framework can be scaled to craft global value props * You must have led a regional sales enablement program: This also scales well for global PMM teams. Your playbook will be similar just tha...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use-  Do you have multiple products and can 3 people own 3 product GTMs?  Do you have a team where there are different strengths and are you able align people by functional expertise?...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?
Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-all mindset to functional expertise. While making such a change, it could feel like you are taking away the responsibilities from...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
When building a new PMM organization, what are the most important things to focus on when getting started?
Two things:  Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the existing narrative was built out by the founding team but bringing expert perspective and start building out a differentiated narra...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
How do you communicate product marketing updates and activities to the rest of the company?
Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communicating this to a large audience. This may be a good weekly summary email to your manager (Also, why would your manager need i...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that -  * With 1-2 PMMs - it's "do it all" approach. These PMMs take on all responsibilities - Positioning, Messaging, Launches, Product GTM...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
Any strategies for developing gold-standard customer testimonials / value case studies?
Learn from the best in the industry. I love the customer marketing from the following companies:  1. Salesforce - unbelievable focus on customers! Look at the trailhead, attend Dreamforce if you can 2. Gong - I like how they call out specific outcomes and challenges 3. Adobe Experience Maker A...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT software
That's would be a tough problem if you are trying to understand the impact on one deal over a period of 18 months. I would flip this on its head and instead try to focus on measuring pipeline progression and map it to product marketing work.  For example: Let's say your sales funnel is a 6 st...more
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Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
What would you rec highlighting in prod mar portfolio? Writing samples? Case studies? What would make a candidate stand out to you? Thx!
Please add the "why" behind why you chose to take on new initiatives. I often see marketer proposing solutions that are searching for a problem. So, always start with Why and how your work aligned with the company/marketing/PMM north start. Then mention the results.  Example: It's great that y...more
61 Saves
Suyog Deshpande
Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
Why split? Make feature adoption a shared metric between PMM and PM teams. This is an important metric for both teams. I would use this metric pre-launch to really understand the target market segment, to set the baseline, and to define post-launch target. Post-launch, evaluate how the needle mov...more
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Credentials & Highlights
Product, Partner & Developer Marketing Leader at Samsara
Top Product Marketing Mentor List
2022
Product Marketing AMA Contributor
Building a Product Marketing Team
Product Marketing KPI's
Product Marketing Career Path
Lives In Fremont, California
Work with Suyog
Senior Product Manager
Remote - US
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