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Suyog Deshpande

Suyog Deshpande

Sr. Director | Head Of Product & Partner Marketing, Samsara
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Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingMay 12
Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good  "PMM OKR template" 1. Build a POV and become the hub of market intelligence: Think of this as all PMM programs: Competitive intel, Voi......Read More
7328 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingMay 13
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b......Read More
6748 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 18
Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content product marketers develop will be consumed, used and delivered by sales. However, the content should resonate with your prospect......Read More
6168 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 19
Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiated by the candidate, then in most cases, it would be fair to say that the job market is hot and we all should be happy. Of cour......Read More
5242 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 19
Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will start uncovering interesting things - ex: we are weak in a certain market segment or we tend to have higher win rate for certai......Read More
4692 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 19
First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills in job description for product marketers. Primarily because analytical skills are easier to evaluate. They are also critical b......Read More
4403 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingMay 12
A simple answer to this is that as a PMM, you are responsible for product launches and the GTM strategy around those launches. So, you will ultimately own all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc are shared with your demand gen and content stakeholders.  ......Read More
3648 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 18
There are multiple entry paths for product marketing If you are fresh out of college (MBA) and want to switch to product marketing - Problem solving (Can you identify the right problem and can you analyze the problem to identify the root cause?), Creativity (Will you bring a fresh perspective to......Read More
3564 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 18
It is different in different companies but you will most likely see the content divison as follows -  Product Marketing content: Product focused, long-form, strategic, longer shelf life, consumed by sales (in addition to customers), not all content PMMs do is technical or semi-technical but be......Read More
3561 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 19
It is tough. If you are planning to move internally, it starts with finding a sponsor - someone who is willing to take risk for you. That is not going to happen automatically.  I answered a similar question so posting that reply.  There are multiple entry paths into product marketing If yo......Read More
3385 Views
Credentials & Highlights
Sr. Director | Head Of Product & Partner Marketing at Samsara
Top Product Marketing Mentor List
Lives In Fremont, California
Knows About Consumer Product Marketing, Product Marketing Career Path, Self-Serve Product Marketi......more