Suyog Deshpande
Product, Partner & Developer Marketing Leader, Samsara
Content
* You must have crafted regional value props. Discuss how you approached
building those. The same framework can be scaled to craft global value props
* You must have led a regional sales enablement program: This also scales well
for global PMM teams. Your playbook will be similar just tha...more
Refer to my answer for this other question here (link)
For a team of 3, I can suggest some frameworks to use-
Do you have multiple products and can 3 people own 3 product GTMs?
Do you have a team where there are different strengths and are you able align
people by functional expertise?...more
Change Management: As you grow the team, you will have to restructure and assign
new responsibilities to individuals. This can be tough when you are going from a
do-it-all mindset to functional expertise. While making such a change, it could
feel like you are taking away the responsibilities from...more
Two things:
Build company narrative: If you are just starting the PMM function in the
company, this would be one of the first things to focus on. Most likely the
existing narrative was built out by the founding team but bringing expert
perspective and start building out a differentiated narra...more
Why do you want to communicate updates and activities?
If the goal is to communicate just the work the team has been doing, then I
don't think that you should be communicating this to a large audience. This may
be a good weekly summary email to your manager (Also, why would your manager
need i...more
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID
It depends on the size of your team and the maturity of the company. Typically
what I have seen is that -
* With 1-2 PMMs - it's "do it all" approach. These PMMs take on all
responsibilities - Positioning, Messaging, Launches, Product GTM...more
Learn from the best in the industry. I love the customer marketing from the
following companies:
1. Salesforce - unbelievable focus on customers! Look at the trailhead, attend
Dreamforce if you can
2. Gong - I like how they call out specific outcomes and challenges
3. Adobe Experience Maker A...more
That's would be a tough problem if you are trying to understand the impact on
one deal over a period of 18 months. I would flip this on its head and instead
try to focus on measuring pipeline progression and map it to product marketing
work.
For example:
Let's say your sales funnel is a 6 st...more
Please add the "why" behind why you chose to take on new initiatives. I often
see marketer proposing solutions that are searching for a problem. So, always
start with Why and how your work aligned with the company/marketing/PMM north
start. Then mention the results.
Example: It's great that y...more
Why split? Make feature adoption a shared metric between PMM and PM teams. This
is an important metric for both teams. I would use this metric pre-launch to
really understand the target market segment, to set the baseline, and to define
post-launch target. Post-launch, evaluate how the needle mov...more
Credentials & Highlights
Product, Partner & Developer Marketing Leader at Samsara
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Fremont, California
Work with Suyog
Remote - US