Suyog Deshpande

Sr. Director | Head Of Product & Partner Marketing, Samsara

Content

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 14

First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b......Read More

12923 Views

What are good product marketing OKRs?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 13

Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good "PMM OKR template" 1. Build a POV and become the hub of market intelligence: Think of this as all PMM programs: Competitive intel, Voi......Read More

12862 Views

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 13

A simple answer to this is that as a PMM, you are responsible for product launches and the GTM strategy around those launches. So, you will ultimately own all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc are shared with your demand gen and content stakeholders. ......Read More

7364 Views

What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content product marketers develop will be consumed, used and delivered by sales. However, the content should resonate with your prospect......Read More

6629 Views

Why do product marketing jobs have high turnover?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 20

Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiated by the candidate, then in most cases, it would be fair to say that the job market is hot and we all should be happy. Of cour......Read More

5651 Views

What advice would you give a junior product marketing manager who is the first product marketing hire?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 20

Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will start uncovering interesting things - ex: we are weak in a certain market segment or we tend to have higher win rate for certai......Read More

5523 Views

How important are brand marketing skills for product marketers compared to analytical skills?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 20

First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills in job description for product marketers. Primarily because analytical skills are easier to evaluate. They are also critical b......Read More

4542 Views

How do you make the jump from senior manager to director level in product marketing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

There is no one path but let’s unpack what it means to be a director. It isn’t that the directors know exponentially more or they suddenly become better decision makers. When we all start our careers, we search for the right answers. In fact, we are judged by our ability to find the right answer......Read More

4181 Views

What is an important KPI that you see product marketing teams completely missing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 13

Adoption. Adoption. Adoption. PMMs think of launches as the big day. In reality, it's just a milestone if your product's lifecycle. Don't settle on traffic/clicks etc as your launch metrics. Think about launch success 3-6 months from the launch date. This is where measuring product adoption h......Read More

4154 Views

What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 13

Please add the "why" behind why you chose to take on new initiatives. I often see marketer proposing solutions that are searching for a problem. So, always start with Why and how your work aligned with the company/marketing/PMM north start. Then mention the results. Example: It's great that y......Read More

4151 Views

Credentials & Highlights

Sr. Director | Head Of Product & Partner Marketing at Samsara