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Suyog Deshpande

Sr. Director | Head Of Product & Partner Marketing, Samsara

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What are good OKRs for product marketing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 12

Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good "PMM OKR template" 1. Build a POV and become the hub of market intelligence: Think of this as all PMM programs: Competitive intel, Voi......Read More

7328 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 13

First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b......Read More

6748 Views

What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 18

Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content product marketers develop will be consumed, used and delivered by sales. However, the content should resonate with your prospect......Read More

6168 Views

Why do product marketing jobs have high turnover?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiated by the candidate, then in most cases, it would be fair to say that the job market is hot and we all should be happy. Of cour......Read More

5242 Views

What advice would you give a junior product marketing manager who is the first product marketing hire?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will start uncovering interesting things - ex: we are weak in a certain market segment or we tend to have higher win rate for certai......Read More

4692 Views

How important are brand marketing skills for product marketers compared to analytical skills?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills in job description for product marketers. Primarily because analytical skills are easier to evaluate. They are also critical b......Read More

4403 Views

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • May 12

A simple answer to this is that as a PMM, you are responsible for product launches and the GTM strategy around those launches. So, you will ultimately own all launch metrics. However, things like Pipegen, ACV/Revenue, Traffic, SOV etc are shared with your demand gen and content stakeholders. ......Read More

3648 Views

What kinds of skill sets do you look for in Product Marketing Managers who are switching to a career in Product Marketing?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 18

There are multiple entry paths for product marketing If you are fresh out of college (MBA) and want to switch to product marketing - Problem solving (Can you identify the right problem and can you analyze the problem to identify the root cause?), Creativity (Will you bring a fresh perspective to......Read More

3564 Views

Does product marketing or marketing (marcomm) create content in your company (case studies, one-pagers, sales decks, whitepapers, etc.)?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 18

It is different in different companies but you will most likely see the content divison as follows - Product Marketing content: Product focused, long-form, strategic, longer shelf life, consumed by sales (in addition to customers), not all content PMMs do is technical or semi-technical but be......Read More

3561 Views

How do you break into a product marketing role?

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

It is tough. If you are planning to move internally, it starts with finding a sponsor - someone who is willing to take risk for you. That is not going to happen automatically. I answered a similar question so posting that reply. There are multiple entry paths into product marketing If yo......Read More

3385 Views

Credentials & Highlights

Sr. Director | Head Of Product & Partner Marketing at Samsara