AMA: Customer Success Consultant, Jeff Beaumont on Product Adoption
February 8 @ 10:00AM PT
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Customer Success Consultant • 2y
Two examples, one SMB and one enterprise:SMB: Theme: work backwards from what you want: customer is well-trained —> product adoption —> high retention.A long time a...
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Customer Success Consultant • 2y
A few:Give them a call to focus on how they can improve their desired outcomes (not use more of your product, but how they can get their stuff done)Deliver maturity model...
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Customer Success Consultant • 2y
This isn't exhaustive, but can be a good starting point:Annual survey results. It's a lot of work, but after gathering that feedback, share it back with your customers in...
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Customer Success Consultant • 2y
I get worried a customer isn't going to adopt when:No internal champion. Without this, the account could lose internal support to roll it out.No decision maker. Decisions...
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Customer Success Consultant • 2y
This become highly complex based on the user persona, the complexity, of the product, and the time to adoption, among other things. However, a few things to consider are:...
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