AMA: Sitecore VP of Customer Success APJ, John Brunkard on Product Adoption
April 2 @ 10:00AM PST
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Sitecore VP of Customer Success APJ, John Brunkard on Product Adoption
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John Brunkard
Sitecore Vice President of Customer Success APJ • April 2
Onboarding is a critical and important launchpad for driving Successful Product Adoption. Onboarding is the first impression your customers receive, therefore setting the stage for their entire experience across the customer life cycle. Here's how it plays a key role: 1. Foundations of Unde......Read More
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John Brunkard
Sitecore Vice President of Customer Success APJ • April 2
Customer feedback can be a goldmine for improving product adoption rates. A wealth of information can be gleaned if you go about it the right way. A key point to note is that it is important to leverage both solicited and unsolicited feedback to continuously optimize your strategy: Solicited Fe......Read More
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John Brunkard
Sitecore Vice President of Customer Success APJ • April 2
Product Development: It is important that Customer Success has a close collaborative working relationship with product development. Customer Success Managers can provide user feedback, share pain points, and provide information on feature requests to input into the product roadmap. Customer Suc......Read More
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John Brunkard
Sitecore Vice President of Customer Success APJ • April 2
Driving product adoption is all about helping users achieve their desired outcomes with your SaaS product. Here are some effective strategies I've used: 1. Align Adoption with Customer Goals: Uncover Objectives: During onboarding, understand each customer's unique goals and challenges. Align pr......Read More
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John Brunkard
Sitecore Vice President of Customer Success APJ • April 2
Self-onboarding is becoming an increasingly popular approach for SaaS products. Follows are some strategies that can help ensure customers achieve successful implementation even without direct CSM engagement: Product Complexity: Recognize that self-onboarding success hinges on product complexi......Read More
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