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John Brunkard

John Brunkard

Customer Success Advisor at Salamander Advisory

Singapore

An accomplished and results driven Customer Success and Experience Executive Leader with a proven track record of successful leadership across the entire customer journey. A proven record in building and leading high performance, customer-focused teams spanning the Asia Pacific and Japan regions, resulting in substantial market advantage and exemplary business results. Recognized in the Global Top 100 Customer Success Strategist for 2021, 2022 and 2023. Customer Success & Enablement: Instrumental in driving proactive and collaborative customer engagement, fostering lasting relationships, and ensuring positive business outcomes, value delivery, unparalleled customer loyalty, retention and expansion. Champions customer advocacy by effectively aligning regional requirements and business needs with Product Management and Engineering ensuring their integration into product roadmap priorities. Business Strategy & Execution: A visionary leader adept at crafting operational excellence models and translating strategic vision into tangible objectives. Empowers teams to deliver optimal business value and continuous operational improvements while meeting P&L targets. Demonstrated expertise in subscription-based business models and key value drivers. Stakeholder Management: Expert at fostering productive relationships at the executive tier and across diverse functions, cultures, and geographies. Recognised as a Trusted Advisor adept at shaping and influencing strategic decisions, skillfully navigating complexities within matrixed organizations, and consistently delivering mutually advantageous outcomes. Team Building & People Management: Proficient in team building and leadership, excelling in talent acquisition, coaching, mentoring, and motivating customer centric teams to achieve business results. Dedicated growth mindset practitioner committed to continuous learning and fostering team development.

Content

John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 3y

There are many possible paths for a Customer Success Manager. Some examples are; Individual Contributor (IC) Path Associate Customer Success Manager => Customer Success Manager => Senior Customer Success Manager (Enterprise Accounts) => Principal Customer Success Manager (Large Strategic Accounts) => Senior Principal CSM or CSM Director  As a CSM progressing through the IC path, the more senior you become the larger and more strategic the accounts that you are assigned to.  People Ma ...Read More

3,520 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

Here are some strategies that I use to inspire and motivate my Customer Success team: Set Clear and Achievable Goals: It is important to set clear, specific, and achievable goals for your team. At Sitecore we use the Objectives - Key Results (OKRs) approach. These OKRs align with the company's mission and are mostly customer-centric objectives. When goals are SMART - specific, strategic, measurable, motivating,  achievable (yet ambitious), agreed to, realistic, relevant, resourced, results based ...Read More

1,944 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 3y

This somewhat depends on the company and its products. In general I  would say that having technical skills can be helpful for a CSM…an additional plus in the trusted advisor role. The CSM's primary responsibility is to develop strong relationships with the customers key stakeholders, understand their business objectives and requirements, and ensure they are achieving their desired outcomes and obtaining value from the company's products or services. Having some technical knowledge can be an adv ...Read More

1,852 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 3y

I have many different questions and always include some scenario based questions to see how they would handle those. Often I start with a very fundamental question along the lines of;"Tell my why you want to be a Customer Success Manager? What motivates you for this type of role?A good answer to the question would be one that demonstrates a genuine passion for helping customers achieve their outcomes and a desire to be part of a dynamic collaborative team that strives to make a positive impact o ...Read More

1,485 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 3y

I am assuming this question is about career progression and movement to the next grade level. You should have a growth mindset and a desire to continuously improve, develop and learn. Here are some areas to consider focussing on. Focus on results that matter for your current role (OKRs / MBOs) and look to exceed expectations on KPIs. Demonstrate the positive impact you are having for your company in what you do. Develop a deep understanding of your customers, understand their goals and pain poin ...Read More

1,478 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 3y

1,405 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

Know where you are - Data Analysis - Assess the current performance of your team. Review your active customer list - How many accounts per CSM, Total Portfolio ARR per CSM, active customers, customer health. Look at churn / retention and expansion rates. Looks at CSat or NPS Customer Segmentation - Look into customer segmentation based on the value customers bring to your business. Often customers are segmented in High, Mid and Low Touch. High-value customers may require more focussed CSM attent ...Read More

1,257 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

Handling team challenges and conflicts in a customer success department is a critical aspect of maintaining a high-performing and harmonious team. It's important to foster an environment where healthy conflict can be harnessed for growth and innovation, while also adhering to company values, objectives, and mutual respect. Here's are some steps to consider as an approach to addressing conflicts within your team: Promote a Culture of Healthy Conflict: Encourage open and constructive dialogue with ...Read More

1,188 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

I previously answered this type question for CSMs however this time I will put in some resources that are more focussed on Customer Success Leaders. Here is the link to the previous answer.  These are some books I would recommend specifically for Customer Success Leaders...in no particular order. The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine The Chief Custom ...Read More

1,184 Views
John Brunkard
John Brunkard

Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

Churn: Retaining existing customers, ensuring they achieve their desired outcomes, and receive value. Proactively engage with customers to identify potential issues. Regularly assess customer health and usage patterns. Provide personalized recommendations and resources to address customer needs. Implement a customer success plan with clear goals and milestones. Downsell in Tough Economic Environments: Highlight the cost-effectiveness of your product or service. Emphasize the long-term value and ...Read More

1,130 Views
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