AMA: 6sense VP, Brand & Growth Marketing, Adam Kaiser on Demand Generation Interviews

Many candidates treat demand generation like basic lead gen and fail to show how they drive full-funnel revenue. Others focus on isolated tactics rather than demonstrating a scalable operating system with clear metrics, conversion math, and sales partnership. Many also struggle to articulate their ICP, prioritization decisions, and real examples of experimentation. The strongest candidates rise above by connecting strategy to execution and showing how their work materially shapes pipeline, effic ...Read More

For senior leadership roles, the best exercises test systems thinking and cross-functional leadership, such as a 90-day plan, a funnel diagnosis, or a launch overhaul. These reveal how candidates prioritize, manage tradeoffs, and tie strategy to revenue. For IC demand gen roles, exercises should be hands-on and execution-focused, like building a multichannel campaign, writing assets, or analyzing funnel data. This shows whether they can produce high-quality work quickly and drive measurable lift ...Read More