AMA: 6sense VP, Brand & Growth Marketing, Adam Kaiser on Demand Generation Interviews

For senior leadership roles, the best exercises test systems thinking and cross-functional leadership, such as a 90-day plan, a funnel diagnosis, or a launch overhaul. Th...

Please walk me through the last major launch you owned. How did you align Product Marketing, RevOps, and Sales, and what specific process or touchpoints kept everyone mov...

I'd provide the candidate with an example (campaign concept, specific ad, etc) and then ask for a quick overview of how they would go about creating the messaging as well...

Many candidates treat demand generation like basic lead gen and fail to show how they drive full-funnel revenue. Others focus on isolated tactics rather than demonstratin...