AMA: 8x8 Vice President, Global Demand Generation, Camila Cook on Demand Generation 30 / 60 / 90 Day Plan

May 21 @ 10:00AM PT

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In your first 30 days, what signals do you trust the most to benchmark how well demand gen is performing, before deciding the scale of changes needed?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

The first 30 days are for diagnosis, not prescription. I focus on a handful of signals that tell me whether the engine is fundamentally healthy or broken: stage-by-stage ...

363 Views

1 request

What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

Think of a 30/60/90 as a credibility arc, not a to-do list. You're moving from listener to analyst to operator. Days 1-30 are pure listening: meet every stakeholder (Sale...

424 Views

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What demand gen strategies are the biggest bang for the buck for a smaller company entering an established market? If you were building a business, what would you do first?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

If I were building a smaller company entering an established market, I'd stop competing on breadth and compete on sharpness. Incumbents win on awareness and budget; you w...

383 Views

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What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

When you're the first demand gen hire, your job isn't to "do demand gen." It's to build the engine while proving it works. My framework has three lenses: revenue proximit...

400 Views

1 request

Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days? What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?

Beyond pipeline and mqls, what metric do you use to measure true pipeline health?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

In the first 90 days, AI's biggest unlock isn't flashy campaign generation; it's compressing the boring, high-volume work that bottlenecks the funnel. Three areas pay bac...

386 Views

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What are some examples of "quick wins" you should aim for in the first 90 days?

Camila Cook•

8x8 Vice President, Global Demand Generation • May 21

Quick wins in your first 90 days aren't about checking boxes; they're about proving the function changes how the business operates. The best ones do three things at once:...

364 Views

1 request