AMA: 8x8 Vice President, Global Demand Generation, Camila Cook on Demand Generation 30 / 60 / 90 Day Plan
May 21 @ 10:00AM PT
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We will email you Camila's answers
to these questions after the event in case you can't make it.
In your first 30 days, what signals do you trust the most to benchmark how well demand gen is performing, before deciding the scale of changes needed?
What's your preferred marketing tech stack to help you measure relevant marketing signals and how do you go about implementing it, both in how you connect it to already existing business applications and how you onboard others in the org to the new features and data?
What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?
What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?
What demand gen strategies are the biggest bang for the buck for a smaller company entering an established market? If you were building a business, what would you do first?
What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?
What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?
Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days? What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?
Beyond pipeline and mqls, what metric do you use to measure true pipeline health?