AMA: 8x8 Vice President, Global Demand Generation, Camila Cook on Demand Generation Career Path

When hiring for Demand Generation roles, I look for a mix of strategic, technical, and collaborative skills; people who can think holistically about growth, pipeline, and...

What brought me to my current organization was the people and leadership. From the start, I was drawn to a C-suite that’s highly strategic, driven, and genuinely invested...

I’ve built my professional brand as a strategic, transparent, and collaborative Demand Gen leader who drives measurable growth. I focus on delivering results through stro...

I’ve always been a marketer at heart; drawn to creativity, storytelling, and understanding the buyer’s journey. What excites me about Demand Gen is that it sits right at ...

Absolutely not - AI enhances, not replaces, Demand Generation. It’s helping us work smarter by uncovering insights we couldn’t access before, accelerating data analysis, ...

First, master the fundamentals; understand your funnel, your data, and your buyer inside out. Great Demand Gen leaders balance creativity with analytical rigor, so build ...

Must-haves:A Demand Gen leader needs strong marketing automation and CRM expertise (e.g., Marketo, HubSpot, Salesforce) to manage campaigns and measure pipeline. They mus...

To move from Senior Manager to Director, you need to shift from execution to vision. It’s not just about running great campaigns anymore; it’s about owning the strategy, ...