AMA: Addigy Director | Head of Marketing, Laura Lewis on Building a Demand Generation Team
October 9 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Key processes you should implement when expanding a marketing team mostly align around good project management:Creating a marketing calendar. You want to ensure that you ...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Partnering with other internal departments is incredibly important for success in marketing. You should be meeting with your counterparts on other teams regularly. Some t...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Today, some Demand Generation teams still work off of leads and not pipeline/revenue. Leads are only a leading indicator to revenue - they should not be goals or tied to ...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
The best candidates do a few things during the interview process:They answer the question asked, with specificity. Don't stay theoretical in your answers - choose a speci...
512 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Today, we have 2 people on our team: one dedicated to new business and one dedicated to customers. In the past, I have structured Demand Generation in other ways - from r...
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