Laura Lewis

Every organization is different, and I always start with looking at both historical data and benchmarks. Generally, the lower the average deal size, the higher the percen...

Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that r...

I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions...

I have some standard 30-60-90 bullets that I apply to any new role. Roughly, those look like this:30 days - "Listen and Learn"Complete formal onboardingGet to know my tea...

When I'm looking for a new role, I have a couple of steps in my process. First, I narrow down the job titles and types of companies I'm looking for. This might mean I on...

There are so many ways to answer this question, depending on your GTM strategy and organization! The key, no matter the differences, it to be selective and targeted. Ther...

One of the mistakes I see most often (and this applies to any interview) is not doing your prep work. Take 15 minutes to read about the company and understand what they ...

Sales, Marketing, Customer Success, and Operations.Marketing - you're leading the charge here. You own the GTM strategy and persona and messaging research (Product Market...

Funnel stage, persona, and topic.Funnel stage - is this content for someone who has never heard of your company and what you do before, or is it for someone who has been ...

We do! We use 6Sense, which includes an integration to Bombora, and have identified key keywords and topics that are relevant for our business. We track intent data throu...