AMA: Addigy Director | Head of Marketing, Laura Lewis on Channel Mix
January 23 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
There are so many review platforms out there: G2, SoftwareAdvice, Gartner Peer Insights, TrustRadius, and more. B2B Marketers should ensure that profiles are created on t...
490 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
By it's very nature, a Product-Led approach usually focuses on offering a free trial of a product that is relatively inexpensive. It focuses on volume and digital interac...
428 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
This is a loaded question! There is no one right answer. Different channels will work for different organizations based on their buyer audience and their message. Here ar...
468 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Direct mail is often forgotten but can have a major impact. One thing to keep in mind is that direct mail is expensive and higher-touch, meaning it reaches less people fo...
440 Views
1 request
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
By it's very nature, a Product-Led approach usually focuses on offering a free trial of a product that is relatively inexpensive. It focuses on volume and digital interac...
492 Views
1 request
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
This is the million dollar question! Many organizations often forget that these are two different things and focus too heavily on demand capture (think, search ads drivin...
450 Views
1 request