AMA: Addigy Director | Head of Marketing, Laura Lewis on Establishing a Demand Generation Function
July 25 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
This is the million dollar question... literally!I've found that there are two types of Demand Generation professionals, and finding one who has both skills is more diffi...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
A program manager is my number 1 hire on a Demand Generation team. This person:Monitors the funnel, leads coming in, and their conversion to pipelineProject manages all a...
587 Views
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How do you determine the campaign types for demand gen?
What campaign types should take priority and how to structure them with metrics/kpis for success
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Selecting campaign types and their associated channels will depend first on your goals and what you want to achieve. The best campaigns use a mix of channels. Here are a ...
691 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
As soon as you have product-market fit determined. My recommended first three marketing hires, in order, are:Product Marketing: to help with that product-market fit asses...
723 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Smaller companies have less budget, and therefore marketers must be scrappier. They need to find ways to build awareness for the company overall, in parallel with support...
440 Views
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What is your advice for creating and/or improving the demand generation process when joining a small but growing team?
Particularly for a small company with no or little structure?
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
There are three items I would recommend evaluating when joining any small but mighty demand generation team:Reporting & Infrastructure - Identify how leads are flowin...
425 Views
1 request