AMA: Addigy Head of Marketing, Laura Lewis on Stakeholder Management
April 25 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Successful partnerships are built by listening, learning, and collaborating.Ask a lot of questions, especially when joining a new organization. Understand what this perso...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
This has changed depending on the company I've been a part of, and the strategy of that company. I've seen a few models, which have included:Global Demand Generation &...
443 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
In the case where you are new to an organization and trying to improve the relationship with another team there are three things to do first.Listen - Ask a lot of questio...
369 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Success in Demand Generation is the same as business success - revenue. DG is, however, in a position to track and influence the results of many different leading indicat...
455 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
In a small start-up, DG will likely be working very closely with leaders of Sales and Customer Success, as well as within Marketing to ensure that leads pass to the sales...
417 Views
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