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Jessica Gilmartin

AMA: Calendly Chief Marketing Officer, Jessica Gilmartin on Influencing without Authority

August 18 @ 10:00AM PST
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Calendly Chief Marketing Officer, Jessica Gilmartin on Influencing without Authority
Top Questions
How do Demand Generation key stakeholders from other departments change as your company grows?
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p......Read More
2914 Views
2 requests
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go in with a positive mindset! Then, try to create a shared fact base so that you’re all working from the same data. Once you hav......Read More
2583 Views
2 requests
How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More
2491 Views
2 requests
What are some of the best ways to begin becoming a more influential Demand Generation Manager?
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact on the business. Early on in my career, I learned that the most effective marketers are deeply committed to designing their goa......Read More
3085 Views
2 requests
What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz......Read More
2118 Views
2 requests
What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing Officer • August 19
We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: *  First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd......Read More
2321 Views
2 requests