AMA: Calendly Chief Marketing Officer, Jessica Gilmartin on Influencing without Authority
August 18 @ 10:00AM PT
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Former CRO and CMO at Calendly • 3y
I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar cu...
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Former CRO and CMO at Calendly • 3y
This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go...
3435 Views
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Former CRO and CMO at Calendly • 3y
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges t...
3120 Views
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Former CRO and CMO at Calendly • 3y
The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact ...
4734 Views
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Former CRO and CMO at Calendly • 3y
No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather t...
2611 Views
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Former CRO and CMO at Calendly • 3y
We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: First, we...
2828 Views
2 requests