Jessica Gilmartin

Chief Marketing Officer, Calendly

Content

What are some of the best ways to begin becoming a more influential Demand Generation Manager?

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact on the business. Early on in my career, I learned that the most effective marketers are deeply committed to designing their goa......Read More

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How do Demand Generation key stakeholders from other departments change as your company grows?

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p......Read More

2907 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go in with a positive mindset! Then, try to create a shared fact base so that you’re all working from the same data. Once you hav......Read More

2577 Views

How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More

2485 Views

What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: * First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd......Read More

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What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz......Read More