Profile
Jessica Gilmartin

Jessica Gilmartin

Chief Marketing Officer, Calendly

Content

Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact on the business. Early on in my career, I learned that the most effective marketers are deeply committed to designing their goa...Read More
3212 Views
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p...Read More
3068 Views
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go in with a positive mindset! Then, try to create a shared fact base so that you’re all working from the same data. Once you hav...Read More
2648 Views
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w...Read More
2549 Views
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: *  First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd...Read More
2368 Views
Jessica Gilmartin
Jessica Gilmartin
Calendly Chief Marketing OfficerAugust 19
No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz...Read More
2160 Views
Credentials & Highlights
Chief Marketing Officer at Calendly
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Knows About Influencing without Authority