AMA: Atlassian Former Head of Demand Generation, Tatiana Morozova on Stakeholder Management
February 27 @ 10:00AM PST
Register for AMA
We will email you Tatiana's answers
to these questions after the event in case you can't make it.
How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?
What are your strategies for managing discrepancies in pipeline forecasting between sales and demand gen?
How to go about influencing people across different functions and teams?
How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?
What are some examples of the types of insights you used to gain insight from internal stakeholders?
What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?
What is the best cadence for gathering stakeholder feedback in preparation for a launch?
What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
What's your advice on improving a historically tense relationship between functions?
Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?
