AMA: Atlassian Former Head of Demand Generation, Tatiana Morozova on Stakeholder Management
February 27 @ 10:00AM PT
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Mews Head of Growth Marketing • 1y
Demand generation often serves as a bridge between sales and product, but the way I collaborate with each team can vary significantly. Here’s my high-level approach:Under...
2077 Views
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Mews Head of Growth Marketing • 1y
To manage pipeline forecasting differences between sales and demand generation, I'd focus on building a system where sales, demand gen, RevOps, and MarOps work together, ...
2698 Views
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Mews Head of Growth Marketing • 1y
IMO there are a few key ingredients to influence others:Credibility - show that you've done your homework and back it up with relevant experience and data.Trust - toughes...
532 Views
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Mews Head of Growth Marketing • 1y
Let me unpack this question.#1 Team structure and sizeThere’s no one-size-fits-all approach here. How you structure a demand gen team depends on a few key factors:Busines...
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Mews Head of Growth Marketing • 1y
When two senior executives disagree and I’m stuck in the middle, IMO alignment begins with stepping back to pinpoint the root of the disconnect - not picking a side. My g...
513 Views
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