Tatiana Morozova

Head of Growth Marketing, Mews

Content

What are your strategies for managing discrepancies in pipeline forecasting between sales and demand gen?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

To manage pipeline forecasting differences between sales and demand generation, I'd focus on building a system where sales, demand gen, RevOps, and MarOps work together, ...

2698 Views

How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

Demand generation often serves as a bridge between sales and product, but the way I collaborate with each team can vary significantly. Here’s my high-level approach:Under...

2077 Views

How to go about influencing people across different functions and teams?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

IMO there are a few key ingredients to influence others:Credibility - show that you've done your homework and back it up with relevant experience and data.Trust - toughes...

532 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

When two senior executives disagree and I’m stuck in the middle, IMO alignment begins with stepping back to pinpoint the root of the disconnect - not picking a side. My g...

513 Views

How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

Let me unpack this question.#1 Team structure and sizeThere’s no one-size-fits-all approach here. How you structure a demand gen team depends on a few key factors:Busines...

489 Views