AMA: Attentive Director of Growth Marketing, Acquisition, Samantha Lerner on Demand Generation KPI's

This is a great question! Demand generation marketing and content marketing should work hand-in-hand to achieve broader marketing objectives. When identifying KPIs and me...

Effective OKRs for demand gen are measurable objectives that drive impact or growth in key areas such as acquisition, pipeline, awareness, and engagement. Before creating...

Socializing KPIs before and after a campaign is important. It allows all stakeholders to align, prioritize work that impacts these KPIs, and understand performance, inclu...

To determine the KPIs you want to track, it's important to align with stakeholders on which KPIs matter most. While there may not be an inherently "wrong" KPI to track, s...

Managing and tracking KPIs by goals and channels can vary from team to team, depending on team structure and organization. For example, your organization may have a dedic...