AMA: BILL Director, Demand Generation, Talmage Egan on Demand Generation KPI's

Yes, I believe they can ✅. Managing existing demand is just as important as generating new demand 🔄. Even without a budget for ads, you likely still have pipeline activit...

Demand generation and content marketing are truly a match made in heaven 🌟. Together, they create a powerful blend of long-term brand building and short-term pipeline gen...

The metrics you hold demand generation accountable for will vary depending on the stage of your business and the maturity of your analytics 🔍. A startup, for instance, wi...

The ideal OKRs for demand generation depend on your organization’s specific goals, but they should always align closely with tangible business outcomes, particularly fina...

An often-overlooked KPI for demand generation teams is your company’s brand strength 🌟. It’s easy for demand generation professionals to focus solely on bottom-of-funnel ...

Being the first demand generation hire is incredibly exciting. You’re in a position with endless opportunities 🌊, but that also means you’ll need to balance owning many K...