AMA: Branch VP International Marketing & Demand Generation, Dan Ahmadi on Account Based Marketing Strategy
September 8 @ 10:00AM PST
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Branch VP International Marketing & Demand Generation, Dan Ahmadi on Account Based Marketing Strategy
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Dan Ahmadi
Branch VP Demand Generation and International Marketing • September 8
1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surface, and rely on AEs and sales development to mature that relationship, converting them to meetings and subsequently, deals. If ......Read More
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Dan Ahmadi
Branch VP Demand Generation and International Marketing • September 8
I'd recommending focusing a lot more on engagement and less on lead generation or MQLs. In general, you should know the people you want to engage in each account, and you'll have them already populated in your CRM. This completely eliminates the need for any "lead source" tracking to prove effect......Read More
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Dan Ahmadi
Branch VP Demand Generation and International Marketing • September 8
An onboarding plan and a dedicated owner! I'm sure you've seen it before too-- you buy something new and shiny, and it takes a lot longer to implement and use than expected. Fast forward a few months or years and you realize nobody is using it anymore and it's shelfware, ready to be cancelled. I......Read More
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Dan Ahmadi
Branch VP Demand Generation and International Marketing • September 8
I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More
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