Content
Upside.tech Co-Founder, GTM + Operations • 3y
1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surfac...
7877 Views
Upside.tech Co-Founder, GTM + Operations • 3y
I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've s...
6140 Views
Upside.tech Co-Founder, GTM + Operations • 3y
I'd recommending focusing a lot more on engagement and less on lead generation or MQLs. In general, you should know the people you want to engage in each account, and you...
4625 Views
Upside.tech Co-Founder, GTM + Operations • 3y
An onboarding plan and a dedicated owner! I'm sure you've seen it before too-- you buy something new and shiny, and it takes a lot longer to implement and use than expect...
2426 Views
Credentials & Highlights
Co-Founder, GTM + Operations at Upside.tech
Demand Generation AMA Contributor
Knows About Account Based Marketing Strategy, Demand Generation KPI's, Customer Demand Gen, Marke...more