AMA: Calendly Head of Demand Generation, Mindy Servello on Account Based Marketing

The most critical internal partners to include for an account based marketing strategy are departmental leaders, sales and, depending on the organization, various areas o...

Intent data is vital to leverage within an ABM strategy because it can help marketers identify in-market accounts. 6Sense recently shared that 78% of high-intent accounts...

If this is asking how to identify the right target accounts, that is a collaboration between marketing and sales. This is a critical, foundational step when crafting a GT...

When it comes to net-new logos and expanding within current customers, the key differences are within two areas - brand awareness and a key point-of-contact (POC).When ex...

I have built and scaled ABM strategies at start ups with no SDR function to larger $250M+ ARR organizations with a very robust, global sales team. Although I can go many ...

A marketing organization that is set on a traditional waterfall for KPIs (ex: AQL, MQL, etc.) will need to adjust metrics for an ABM approach. This does not mean the enti...

Since ABM extends beyond marketing, it is very important that stakeholders are equipped to share information about the motion to their own teams. How you approach this ca...