Mindy Servello

I have built and scaled ABM strategies at start ups with no SDR function to larger $250M+ ARR organizations with a very robust, global sales team. Although I can go many ...

Intent data is vital to leverage within an ABM strategy because it can help marketers identify in-market accounts. 6Sense recently shared that 78% of high-intent accounts...

The most critical internal partners to include for an account based marketing strategy are departmental leaders, sales and, depending on the organization, various areas o...

When it comes to net-new logos and expanding within current customers, the key differences are within two areas - brand awareness and a key point-of-contact (POC).When ex...

A marketing organization that is set on a traditional waterfall for KPIs (ex: AQL, MQL, etc.) will need to adjust metrics for an ABM approach. This does not mean the enti...

If this is asking how to identify the right target accounts, that is a collaboration between marketing and sales. This is a critical, foundational step when crafting a GT...

A typical career path for a Demand Generation manager that I have seen involves starting within marketing operations or digital marketing. This is not all-inclusive, but ...

Since ABM extends beyond marketing, it is very important that stakeholders are equipped to share information about the motion to their own teams. How you approach this ca...

Trust is just as vital in B2B as it is in B2C. I think trust is built with many factors and having a great corporate marketing function greatly helps, but one main driver...

Before going to market, I believe any strong demand generation practitioner or leader needs the segmentation, targeting and positioning (STP) crafted. An STP is a three-p...