AMA: Calendly Head of Demand Generation, Mindy Servello on Demand Generation Strategy

Test, test, test. Have those fundamental channels built out so that you feel confident you can hit your ARR/pipeline goals with them alone and always save a bucket or tim...

Before going to market, I believe any strong demand generation practitioner or leader needs the segmentation, targeting and positioning (STP) crafted. An STP is a three-p...

When creating a go-to-market strategy, first follow the data to nail down the bread-and-butter channels that produce the results needed. From there, back out of your goal...

When creating a GTM strategy for a SLG company, demand generation should be pulling in sales, marketing leadership, solution marketing, content marketing and potentially ...

This truly depends on business goals. I typically have seen business goals broken out by both net new business and expansion. I consider weight of the ARR/pipeline goals ...

When it comes down to it, revenue goals are what demand generation targets should be based off. When it comes to sales quotas, it's important to keep tabs on them because...

Trust is just as vital in B2B as it is in B2C. I think trust is built with many factors and having a great corporate marketing function greatly helps, but one main driver...

Before getting to results, there should be an expectation set with the demand generation team that everything must have a hypothesis crafted before going to market. Then ...